Clienteling craft
Every client, remembered.
Across boutiques, counters, and travel-retail doors, advisors open the Clienteling Console to recall a client's shades, rituals, and Aura Circle tier — a single, protected view behind Cloudflare Access.
Prestige beauty, unified
A house of beauty,
intelligently personal.
Twenty-four flagship and boutique houses across skincare, makeup, fragrance, and hair care — brought together by clienteling craft and beauty technology that knows your shade, your ritual, and your story.
24
Prestige houses
45+
Markets worldwide
3
Regions · NA · EMEA · APAC
Powered by Aura Studio — AI shade & try-on
Aura Studio · Beauty Tech
Find your shade in seconds.
Choose a category, tell us your undertone and depth, and Aura Studio matches shades across the house of brands — then points you to your nearest counter. Same engine, virtual try-on ready.
Shade Match
Interactive demo — mocked matching engine.
Set your preferences and press Match my shade to see cross-house results.
Trust · AI Governance
Beauty tech, under guardrails.
Every Aura Studio and Aura Concierge request runs through Cloudflare AI Gateway. Prompts and responses are inspected by AI Guardrails and DLP before a model ever replies — so client data stays protected and off-brand requests never make it through.
AI Gateway
Guardrails
DLP
Fail-closed
The House of Aura
Twenty-four houses, one standard of craft.
Flagship and boutique brands across four disciplines of prestige beauty.
Omnichannel · Global reach
Wherever prestige beauty is discovered.
One inventory, one client, four channels — balanced in real time across North America, EMEA, and APAC.
Direct e-commerce
House storefronts and the Aura app, with try-on and same-day clienteling follow-up.
Standalone boutiques
Flagship houses in the world's leading retail districts, staffed by trained advisors.
Department counters
Managed counter presence across premier wholesale department-store partners.
Travel retail
Duty-free presence in major international airports and travel hubs on three continents.
North America
Boutiques210
Department counters1,480
Travel-retail doors96
HubNew York
EMEA
Boutiques265
Department counters1,910
Travel-retail doors140
HubsParis · London · Dubai
APAC
Boutiques320
Department counters2,240
Travel-retail doors178
HubsSingapore · Tokyo
Aura Circle
One membership across every house.
Multi-brand loyalty and VIP clienteling — recognized at any boutique, counter, or travel-retail door in the world.
Tier I
Signature
- Cross-house points on every purchase
- Birthday ritual & samples
- Aura Studio shade profile saved
Tier II
Elite
- Everything in Signature
- Dedicated beauty advisor & booking
- Early access to house launches
- Complimentary engraving & gifting
Tier III · By invitation
Noir
- Private clienteling & house events
- Travel-retail concierge
- Bespoke fragrance & ritual sessions